CREATIVE

At Chai Pani Restaurant Group, we're about more than just the food. We believe in the power of storytelling, of giving our customers more than just a taste of a Vada Pav or South Carolina Hash– we want to transport you to ground zero, show you that part of our childhoods and ancestries.

We do it in small ways, the way we design our menus or layout our spaces, but we go even further. Sometimes stories need more than just one vehicle, and we use our design, social media, and video editing prowess to take these stories and bring them to fruition.

CHECK OUT OUR CUTTING CHAI DOCUMENTARY

First shared with the public in March 2016, this one-of-a-kind documentary covers one of the South’s most notable Indian street food concepts as four-time James Beard-nominated chef Meherwan Irani takes his Chai Pani crew through 10 cities in 10 days by trains, planes, and auto-rickshaws, eating everything in sight.

Intimate, funny, touching, and irreverent - Cutting Chai is an explosion of color and sound, immersing viewers in the raw beauty of India’s rural countryside, the opulence of its riches, and the culinary heart and soul of the country and its people.

Watch the whole thing here.

LIBATION MIGRATION

Libation Migration – MG Road's two month-long initiative to bring visiting bartenders from all over the country (and continent) to pair with local chefs officially ended in October. It was a truly wonderful experience to bring all these great and talented folks to Asheville, and we feel honored to have hosted them. We laughed, we cried, we drank a lot of bourbon.

Check out our videos from the Migration below, and learn how to make some great whiskey cocktails using Bulleit whiskey – our partner throughout the series.

Check out all the videos at our YouTube Channel:

THAT TIME WE HAD TO MAKE AN EPIC COMMERCIAL FOR BOTIWALLA ...

There's nothing like the taste of Botiwalla, to refresh you and give you the strength to face the day. Rejuvenate yourself with Botiwalla shakti! A special ad film from director Daniel Files. Starring Michael Files, Nargis Aniston, and Davyon St.Usaire Special thanks to cinematographer and general hero Eric Barnes for all his help in helping this grand vision come to life.

THEN THERE'S THAT TIME WHERE WE REVEALED CHAI PANI'S "LITTLE SECRET" ...

A GLIMPSE INTO THE MISSION THAT DRIVES CHAI PANI ...